How Mango Airlines has Succeeded in Customer Engagement

A reblog: Simpliflying interviews Mango Airlines CEO Nico Bezuidenhout

Almost everyone reading this blog books most of their airline tickets online. Without question, it is the easiest and most cost-effective way (for all parties involved) to make a booking. So it makes sense that a start-up airline would focus its distribution strategy around direct online sales. However, imagine if you were tasked with launching an airline in a market where only 10 percent of the people have reliable Internet access. And of those, a small percentage trusted online payment systems. What would that do to your customer engagement and distribution strategies?

I had the great opportunity to interview Nico Bezuidenhout, the CEO of South Africa’s Mango Airlines who faced the exact challenge described above, at Aviation Outlook Africa Summit in Johannesburg. I have highlighted different topics we discussed below, with the full video interview available at the end of this post. Read More