Something NEW is Coming. Are You Ready?
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| | | Spartans!
Hi, it's Joe here, writing again from the farm in Pittsfield, Vermont.
Over the years, we've pushed you through mud, fire, barbed wire, and beyond. We've watched you grind it out on the course, in the cold, in the heat, with scraped knees, burning lungs, and unbreakable will.
But now? We're putting together something bigger than anything we've ever done. We're launching a 200-day life-altering challenge. We're looking for 300 people to take part in a study on human transformation.
This new effort will explore how far the human body and mind can truly go when pushed to the edge—and what's possible when grit meets intention. We're not just testing endurance. We're testing character. Purpose. Transformation.
This is more than a race—it's a mission. And only the willing will understand.
We're working with some of the most elite minds in performance, endurance, and innovation to build this from the ground up. Brands like Qualia, OptHealth, Joi+Blokes, CookUnity, F45, Oura, Laird Superfoods, TRX, USANA, Adjective and PQLife are already backing us—because they know this isn't hype. It's real. And it's going to hit harder than anything we've built before.
We're keeping the full details under wraps for now—but here's what I'll tell you:
If you've ever craved something deeper than a finish line…
If you've ever questioned just how far you can push…
If you've ever felt like there's something greater waiting for you on the other side of suffering…
This experience is for you.
So stay ready. Something's coming—and it won't announce itself.
Because when the signal goes out, only those prepared to move without hesitation will answer the call.
I'll see you in the trenches.
AROO,
Joe | | | | | ARE YOU WILLING? |  | | | | | |
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