"If you give an inch, they'll take a mile." This phrase couldn't be more true than in regards to food inflation right now. Once prices have risen on necessities and consumers haven't let up in paying up for the things they need, it's unlikely these prices will come back down to where they once were. That's why, despite an easing in the cost of underlying goods and ingredients, the cost of groceries continues to rise and stay there. In other words, it's up and it's stuck. What's keeping prices high? The cost of groceries has risen by 9.5% since February 2022 despite the cost of their underlying ingredients continuing to fall. That's because even though the cost of goods is falling, the cost of services needed to produce them is as stubborn as ever. Supercore at its finest: The Fed's recent obsession with "supercore" inflation is a direct manifestation of this. Supercore hones in on particular expenses of things, specifically the cost of services, like haircuts, trash collection, transportation, and delivery services, and everything supply-chain and labor-oriented. Other reasons: Inflation is undoubtedly real and present, but it's also a great excuse for companies to raise prices in excess. Many believe that big brands we see on the shelves are taking advantage of how socially accepted inflation is right now, and using that to get away with elevating prices beyond what's necessary. So what can we do? Now more than ever, we'll see greater price discrepancy on the same item. Doing more comparison shopping is one obvious way to tackle it. Also, consider switching or expanding the usual stores you go to, make a list before you go shopping, and consider generic brands that are usually more economical — some basics we may overlook when in a routine. |
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